Wendy Li
Head of UI/UX Design

Wendy is a highly experienced Senior UI/UX Designer with over five years of expertise in the Web3 industry. Throughout her career, she has specialized in creating intuitive and user-friendly interfaces and experiences for blockchain and decentralized applications (DApps). Wendy has successfully led numerous high-profile Web3 projects, including cryptocurrency exchanges, NFT marketplaces, decentralized finance (DeFi) platforms, and blockchain-based games.

Her extensive industry knowledge and practical experience have enabled her to design solutions that not only meet but exceed user expectations. Wendy's work is characterized by a deep understanding of user behavior and a commitment to enhancing user engagement and satisfaction. She excels in translating complex blockchain concepts into accessible and visually appealing designs, ensuring a seamless user experience.

In addition to her technical skills, Wendy is adept at collaborating with cross-functional teams, including developers, product managers, and marketing professionals, to drive project success from conception to launch. Her ability to balance aesthetic appeal with functionality has made her a valuable asset in the rapidly evolving Web3 space.

Wendy's portfolio showcases a diverse range of projects that highlight her versatility and innovation in UI/UX design. Her contributions have significantly impacted the growth and adoption of blockchain technologies, making her a respected figure in the industry.

CEO Founder, Oxx0 Studio, Singapore
2022-now
www.0xx0.com

He is the CEO of Oxxo Studio, a leading design studio specializing in comprehensive visual design and product development for Web3 and blockchain projects. He leads the design team in delivering end-to-end visualsolutions for clients while also overseeing app product design and managing engineering development.

CPO, Pop Social, Onoid Technology LLC, Dubai
2020-2023
www.popsocial.io

He played a key role in product design and Ul/UX development while effectively managing the development team, ensuring the successful delivery of Pop Social as a top-tier SocialFi project.

Investment Lead, H3BRO Web3 Labs, Dubai
2022-now
www.h3bro.com

He is the Investment Lead at H3BRO Labs, where he plays a pivotal role in driving investment decisions. He specializes in evaluating and selecting high-potential projects, providing detailed assessments, and assisting in the formulation of strategic investment plans to ensure optimal outcomes.

CPO, joinNONCE tapNONCE, NONCE Games, Dubai
2023-now
www.nonce.games

He led the UI/UX and artist teams to complete the visual design for all websites, apps, and NFTs of two Telegram- based mini-games for NONCE Games Group: tapNonce, focusing on click-to-earn mechanics, and joinNonce, a platform for NFT sales. He also contributed to the design of the NONCE token economic model.

Branding Lead, CERAS Ventures, Dubai
2021-now
www.cerasvc.com
Branding Lead, proMatrix Ventures, Dubai
2021-now
www.promtrx.com

Mainly responsible for brand image planning, including VI design, website development, social media management, and offline event planning.

Research Assistant, Housing Innovation Center, CUHK, Hk SAR, China
2019-2020