Leon Xu
Creative Director of Animation

Personal Profile

Leon brings over eight years of expertise in animation design, specializing in both 3D and 2D animation production and sub-scene design. With a deep understanding of animation styles and motion principles, Leon has successfully delivered a series of influential design projects for renowned enterprises.

Professional Skills

•  Software Proficiency: Expert in Adobe Creative Suite (After Effects, Photoshop, Illustrator, Premiere), Davinci, Figma, and other graphic software.

•  3D Software Expertise: Skilled in Blender, C4D, UE5, and other 3D software.

•  Specialized Animation Styles: Proficient in Web3 style animations, including Cyberpunk and meme types.

•  Storyboard Design: Capable of creating rough animation sketches based on scripts using Photoshop.

•  Animation Production: Collaborates with colleagues to develop animation subplots and completes animations, ensuring client satisfaction through iterative revisions.

•  Webflow Integration: Works with web development teams to upload animations in the correct size and format, enhancing the visual quality of websites.

•  Video Editing: Engages with clients to discuss video subplots, gathers high-quality materials, and uses Premiere, Davinci, and other post-production software to edit videos, making necessary adjustments until clients are satisfied.

•  Project Management: Demonstrates strong time management and project coordination skills, effectively driving design projects from concept to completion.

CEO Founder, Oxx0 Studio, Singapore
2022-now
www.0xx0.com

He is the CEO of Oxxo Studio, a leading design studio specializing in comprehensive visual design and product development for Web3 and blockchain projects. He leads the design team in delivering end-to-end visualsolutions for clients while also overseeing app product design and managing engineering development.

CPO, Pop Social, Onoid Technology LLC, Dubai
2020-2023
www.popsocial.io

He played a key role in product design and Ul/UX development while effectively managing the development team, ensuring the successful delivery of Pop Social as a top-tier SocialFi project.

Investment Lead, H3BRO Web3 Labs, Dubai
2022-now
www.h3bro.com

He is the Investment Lead at H3BRO Labs, where he plays a pivotal role in driving investment decisions. He specializes in evaluating and selecting high-potential projects, providing detailed assessments, and assisting in the formulation of strategic investment plans to ensure optimal outcomes.

CPO, joinNONCE tapNONCE, NONCE Games, Dubai
2023-now
www.nonce.games

He led the UI/UX and artist teams to complete the visual design for all websites, apps, and NFTs of two Telegram- based mini-games for NONCE Games Group: tapNonce, focusing on click-to-earn mechanics, and joinNonce, a platform for NFT sales. He also contributed to the design of the NONCE token economic model.

Branding Lead, CERAS Ventures, Dubai
2021-now
www.cerasvc.com
Branding Lead, proMatrix Ventures, Dubai
2021-now
www.promtrx.com

Mainly responsible for brand image planning, including VI design, website development, social media management, and offline event planning.

Research Assistant, Housing Innovation Center, CUHK, Hk SAR, China
2019-2020